Best Content Marketing Strategies That You Don’t Know

This is the time of internet and social marketing and every business, big or small is trying to make use of this great platform to access the right consumer and sell its products and services most effectively. Useful and targeted content is the core of every marketing strategy and it is up to the marketing team to make sure that they come up with new and better ways of marketing their products with the most targeted content that helps to attract more consumers. 

It would not be wrong to say that traditional marketing tactics are now so effective in this digital age and they have lost their power as effective content marketing is here to take its place. Content marketing can be best explained as the strategic marketing approach that focuses on creating and distributing worthy, valuable and targeted content to attract and retain consumers. Not only this, but the ultimate goal of content marketing is to drive profitable sales and help businesses grow. 

Instead of beating about the push and trying to convince people about what they should be doing, content marketing help to provide the most relevant and useful information to the potential buyers and helps them make the right decision. These days, most of the leading brands make sure of content marketing to promote themselves in the right circles and succeed most efficiently. 

Content Marketing Strategies and Their Significance:
There is much more to content marketing that only creating, distributing and sharing content in order to enhance sales, generate more leads and improve brand image. With the right content marketing strategies, business can understand what the buyers are looking for and come up with products and services that will help them do better in the market and fight competition. 

It takes a calculated and planned strategy for business to understand how they need to promote their business as content marketing is a broad term and can be used in a variety of ways to benefit them. Content marketing strategy focuses on how content marketing can be used the right way and ensures better results in terms of sales and profits. 

There is a lot out know about content marketing strategies that many of us do not know about and this is the main reason why there is still a lot to be done in this field. Getting to know the best content marketing strategies is very important for business owners as this is the only way they can put across their thoughts and ideas to the common people and connect with them. They need to come up with the best content that can market their products as services and put them across as the best choice for their consumers. Here are some of the best content marketing strategies presented by a coursework writing service that you dint know about but knowing them will make a big difference and help you project your business in a better light to the consumers. 

Content Marketing Strategy # 1 – Get To Know Your Audience:
Content marketing is not all about selling but it is more about education your readers and keeping them entertained about what you are offering and how it will help them. In order to succeed, you need to know who is your audience and what they need from you and only when you understand these two things, you will be able to do a good job of selling what you are offering. Here are some key points to note when getting to know your audience: 

  • Who are the ideal prospective customers?
  • How they make their decisions and buy services and products
  • What questions do they have about the products and service and how they can be satisfied
  • What information they need that you content can provide them

Content Marketing Strategy # 2 – Identify The Right Formula For Content Marketing:
Content marketing is all about helping your present as well as prospective buyers solve any issue that they might be facing and in order to ease all their confusion, you must need to come up with the right content for marketing. You must facilitate conversations among people who can influence and make decisions to hat they are bale to understand what needs to be done by developing channels and formats that will help in creation of the best content to be presented to the masses. The idea is not just to create content but to curate it too so that you come up with something that is the best and actually gets some good results. It will be a trial and error method and take you some time to come up with the best formula for content marketing.

Content Marketing Strategy # 3 – Use SEO to Derive Results:
These days internet is nothing without SEO and you must make sure that you use the right strategy to get the best results for your content marketing. SEO and content together are the king and ruling the world of web and if you are careful and use this to your advantage, you will be able to promote your business the best way and enjoy better results without falling victim to old and traditional ways that do not yield anything positive.

Content Marketing Strategy # 4 – Come Up With Content That Can Be Shared:
This is perhaps the best content marketing strategy because if your content is shareable, it will make its way across the web and will be seen and read by millions of people within a short span of time whether you choose to promote it or not. If your content is engaging and interesting and provides the right information to the readers, they will definitely share it through their social media accounts, emails or even work of mouth and it will play a key role in helping to promote what you are offering. There are a number of content marketing strategies that are new and have not been tried out and if used the right way, they can make a big difference and help businesses look forward to better consumer returns and profits.

How Much Is A Security+ Certification Worth?

CompTIA Security+ certification reflects an institutional IT security experience. The salary with security+ certification demonstrates the ability of IT security skills in topics such as system security, risk management, network resources, access control and organization security. The security threat is increasing in scope and depth, and the key link between information security and qualified IT security personnel is one of the key technical skills. Add to that the fact that several studies and wage studies have shown that even in an economy in difficulty, most companies intend to maintain or increase their spending on computer security, and it is not surprising that Security + is an of CompTIA’s most popular credentials.

CompTIA + Security: An Overview Of Pay By Certified Professionals:
As an entry-level identity, Security + is often one of the first qualifications to be acquired by IT security professionals. Ensure that the candidate has the knowledge and skills to perform the various security roles at the junior and entry-level, such as pilot trials, IT IT and system accountant, network or security managers. Security skills + are also used by security experts, engineers and security consultants.

According to a May 2017 employment and salary report for BLS employees, the average national salary for danger specialists is $ 99,690, with the top ten percent earning more than $ 153,000. There are a number of factors – particular job roles, years of experience, industry sector and geographical location, for example – that affect individuals’ salaries. The report notes that IT security standards are too high in Virginia, California, Texas, New York and Florida. In the meantime, if you are looking for the highest income, then the District of Columbia, New Jersey, New York, Virginia and Maine are the winners. (Also, International IT Skills 2018 and payroll According to the report, survey respondents in the south and northwest reported low and high wages in the Eastern Province.

The BLS report also shows that the top five payment sectors for IT security professionals are (1) wholesale electronic markets, agents and brokers. (2) Securities, product contracts, other financial investments, and related activities. (3) Scientific research and development services. (4) Construction of utility system. (5) Legal services. See May 2017 BLS Employment and BLS Wages to find out more about employment opportunities and wages in your location and sector. We performed a paid search at SimplyHired (a popular job consignment) to provide a typical salary for some of the various security + duties. As mentioned above, many factors can affect an individual’s salary, but the following table shows examples of what various security-related commands pay.

Does CompTIA + Security Work?
What is the certification problem? An answer like a resounding YES! According to CompTIA, 96 percent of managers request certification during a screening or include certification as part of their job needs. Data from the IT Skills and Global Wages Report shows that 15 percent of respondents reported that adding new certifications to adjust their skills increased, with some respondents rising by 16 percent. The Global Science report also notes that IT professionals who have achieved certification are 22 percent more than their uncertified counterparts, who make strong statements to obtain certification.

Are Employers Looking for a Security + Professional You’ve Set Up?
CompTIA Security + Trust is very popular with users and users. A simple search for “CompTIA + Security” on EasyHired produced 2,250 jobs where employers were looking for candidates with Security + credentials.

What About Potential Profits?
CompTIA + security ranks 10th in the Global Knowledge List of the 20 highest paid certifications. The top 20 also includes ISC accreditation (Certified Information Systems Security System) 2 (which occupies slot number one), and ISACA Certified Information Security Manager (CISM), number 6. As you can see from the following table, the average salary of the person holding the CISSP or CISM is about $ 20,000 more than the price we have Security + ordinary certification. The pay difference is not surprising given that CISSP and CISM are high-level credentials created for professionals, security professionals with experience at the top of their career and Security + as necessary credentials.

Information On Wages:
Qualifications are important. Certified IT professionals acquire the skills that enable them to work faster, more comfortable and self-confident, which often translates into higher salaries. If you are new to IT security and want to test your skills for current or future employers, CompTIA Security + is a neutral wholesale credit that adds value to your certification package. If you are an experienced security expert, you can take a closer look at CISM or CISSP, as these qualifications are more suitable for qualified security professionals. If you have decided to continue with the Security + certification and need some help welding the test, see the Practical Test and Study Guide we created to support you in preparing for certification.

Want to Start a Tech Business? Here Are Fundraising Websites

Crowdfunding has become the most important and popular method to gather capital for the startup of a business. Nowadays, lots of small business owners move towards crowdfunding to share the story of their brands and to cultivate the loyalty of the investors. These investors try to provide monetary support to the small businessmen and they also help the small businessmen to meet their goals. To win the trust of the investors, you should try to share your mission and intention with the investors. Lots of fundraising websites are available which are providing the best platforms to the small businessmen to raise funds for their businesses. If you want to start a tech business, you should try to raise funds from these fundraising websites as suggested by a masters dissertation writing service. 

Kickstarter:
Kickstarter is an essential fundraising website which is helpful for the businessmen to bring their ideas to life. This fundraising company was started in 2009 and from 2009 to now, this company has helped more than 15 million people. These people have raised funds of $3.7 billion. Moreover, these people have used these funds to complete 143,000 projects. The most important aspect of this fundraising website is that after getting funds from this website, you have to avail your allocated goals within a given interval. If you are not able to avail your goals within the allocated interval, you will have to return funds of the investors. That’s why more and more investors try to invest in different projects on this website. You can easily create a project on this website because to create a project on this website is free. Anyhow, once you have gathered funds, you will have to give 5% of the raised funds as a fee to this fundraising website. Moreover, there is also a processing fee of 3-5% of this fundraising website. 

Indiegogo:
The most important aspect of this crowdfunding website is that it is providing live crowdfunding campaigns for the businessmen. If you want to start a tech business, this website is the best choice for you to raise funds for your business because this website has good potential for innovative products. Different businessmen have successfully raised one billion dollars for 650,000 projects. After getting funds from this website, you don’t need to worry about the funding deadlines. Moreover, this website doesn’t have fundraising targets. Anyhow, to secure the capital of the investors, this website is assuring the investors. The fee of this fundraising website is 5% for the tech businessmen. Anyhow, instead of business if you are gathering money for any other cause, you can visit its sister platform GoFundMe because it is a free platform to raise funds for specific causes. 

Crowd Supply:
It is also an essential website for tech businessmen to raise funds for startups. Its reason is that the main aim of this fundraising website is to bring original, useful and respectful hardware to the lives of the people. For example, if you want to start a business of building electronics products, there are 70% chances of raising the funds. The average amount of raised funds for the tech businesses is almost $66,000 and $66,000 is enough to start a successful tech business. Crowd Supply is providing lots of plans for the businessmen. The first plan is known as Standard plan and you will have to pay 5% of the gross campaign sales. The second plan is known as the Custom plan. In the Custom plan, you will have to pay 6-15% of the gross campaign sales. Different plans have different features. Therefore, before selecting a plan, you should take an overview of its features. 

Crowdfunder:
This essential crowdfunding website is providing an offer of equity funding for the investors. This essential crowdfunding website is a community of 200,000 entrepreneurs and investors. With the help of this website, you can easily find investors who are interested in buying the shares of your company. This website is also providing two kinds of plans for investors. The first plan is known as the Starter plan. In the Starter plan, you will have to pay $299 per month. The second plan is known as the Premium plan and in the Premium plan, you will have to pay $499 per month. 

Patreon:
Patreon is also an essential fundraising website for the businessmen. With the help of this website, the businessmen can easily find out the fans of their businesses and these fans can offer membership plans for the businessmen. Your fans invest some amount in your business and you will have to share some amount of the revenue of your business with them. Different creators can raise funds of almost $350 millions from this fundraising website. You can easily sign up on this fundraising website because sign up process of this fundraising website is free. Anyhow, there is a processing fee for each payment. On each successful payment process, you will have to pay 5% to this website. 

Fundable:
Fundable is also an essential fundraising website for the tech business. By visiting this website, you will have to create your profile. While creating your profile, you will get lots of options like sell your products, take pre-orders and sell merchandise etc. Once you have completed your profile by providing necessary information, you can easily raise funds from the accredited investors. With the help of their fundraising programs, the tech businessmen can easily raise funds to $50,000. Similarly, this website has also an equity program. With the help of this equity program, businessmen can also raise funds to $10 million. To create a profile of your company is free on this fundraising website. Anyhow, after raising the funds on this website, you will have to pay $179 per month as a fee. Anyhow, if you are running rewards-based fundraising campaigns on this website, you will have to pay 3.5% + $0.30 per transaction. Along with these websites, you can also raise funds for your tech business on WeFunder and SeedInvest. The only way to get the attention of the investors is to show the investors that your business has enough potential to follow marketing strategies.

Do HR Certifications Worth It?

If you are starting your career in IT and you have decided to start by adding an HR certification in your resume. Then, the first question that will arise is what is the use of the certification? Here is the answer. Whether you are starting a career in this field or you have some years of experience, HR certification can help you keep your skills relevant. There are a variety of HR certifications available nowadays with few changes in the exam pattern. If you’re considering getting an HR certification, here are some factors that can help you decide the right certification for you. 

Will This Help You Get Better Jobs?

Having an HR certification will always help you get a better job in this field, irrespective of the industry, or position you choose to pursue. Even if HR certification isn’t a requirement for all the jobs, having a certification may give you a preference over the other applicants and proves your dedication to the employer. Now, last, but not the least, HR certification adds value to your resume. HR certifications enhance your career prospects and pay raises by improving the employer’s perception of you. This can also help you to keep your knowledge and skills up to date and boost up your confidence and competency. Recently few studies have reported that 34.2% of all HR professionals have at least one HR certification and another reported that HR certified professionals receive more promotions and achieve career success more quickly than non-certified professionals.

What Are The Different Types Of Certifications?

The two main organizations that offer HR certifications are:

  • HR Certification Institute (HRCI)
  • Society for Human Resource Management (SHRM)

In this article, we will talk about HRCI certifications. HRCI is older and more recognized among the two. HRCI offers seven certifications, including the old standard certifications: 

Professional in Human Resources (PHR):

The PHR certification validates your expertise in the areas of workforce planning and employment, strategic development, human resource development, total rewards, employee and labor relations; and risk management. It is designed for HR professionals with a focus on program implementation, tactical or logistical orientation. PHR certification requires at least two years of experience and a Bachelor’s degree. 

Senior Professional in Human Resources (SPHR):

The SPHR certification is designed for the HR professionals who design and plan, rather than implementing HR policies, and has ultimate accountability in the HR department. Before giving this certification exam, professionals should have four to seven years of HR experience, complete knowledge in all HR disciplines, application of knowledge for decision making, understanding the business beyond the HR function, and influence the overall organization. 

How To Get These HR Certifications?
To obtain the HR certifications listed above you need to pass the certification exams. Both the exams have the same objectives with the variation in the weightage of topics. PHR exam objectives are as follows:

  • Risk Management (8%)
  • Compensation and Benefits (19%)
  • Employee and Labor Relations (20%)
  • Human Resource Development (18%)
  • Business Management and Strategy (11%)
  • Workforce Planning and Employment (24%)

SPHR Exam Objectives:

  • Risk Management (7%)
  • Compensation and Benefits (13%)
  • Employee and Labor Relations (14%)
  • Human Resource Development (19%)
  • Business Management and Strategy (30%)
  • Workforce Planning and Employment (17%)

Having an HR certification in your resume can benefit you in various aspects depending on your level of experience and the company that you choose to work for. Acquiring new skills and staying up to date on new HR topics and technology can be advantageous for your career prospects and pay scale. You can try uCertify the online learning platform that will help you pass the cert exams in your first attempt. The PHR and SPHR course have everything you need to be asked in these cert exams. The course also has various learning resources that will help in real-world scenarios. So, if you are excited about preparing for this cert exam after reading this article. You will just have to choose the right path and done!

Common Problems That Students Face in MOOCs Educational System

MOOC stands for a massive open online course. The main aim of MOOC is to provide an open access to the students to a large number of educational courses via web. In spite of the educational programs, the MOOCs also provide a lot of filmed lectures and problem sets to their customers. They have also devised some interactive courses in order to engage the students and the teaching assistants. These MOOCs are considered an essential step in the development of distance education. If you don’t have enough idea about the MOOCs, then you can get help from experts in dissertation writing services. The common problems that the students face in MOOCs educational system are given below; 

Low completion rates If we take an overview of the enrollment of the students in the MOOC courses, then we come to know that the average enrollment of the students in the best MOOC courses is about 50k. Now, the problem with these MOOC courses is that they have low completion rates. After enrolling, only 10% of students try to complete these MOOC courses and get the certificates. Its main reason is that they are not able to engage the students towards these MOOC courses. Moreover, their certificate has not proven a strong incentive for the professional career of a student. The 10% of students who complete these MOOC courses are those students who have the determination to learn something new. 

Lack of one-on-one teaching and interaction As we have discussed earlier that the average enrollment in the best MOOC courses is about 50k. Now, it is hard for a professor to keep a face-to-face interaction with all the students of the class. Due to the lack of one-on-one teaching and interaction, the students face a lot of problems with minimal guidance. Moreover, when they are stuck, then they are also not able to find possible solutions to their problems. As a result, most of the students left their devices. 

Integrity (AKA cheating) Due to the lack of personal interaction with the students, there are a lot of chances of cheating in these MOOC courses. Almost all the students try to submit plagiarism content to their professors and it is also a hard thing for the teachers to prepare plagiarism reports of such a huge quantity of content. Moreover, the students also face a lot of disciplinary problems in these courses. As a result, these types of courses are not taken seriously by the students as well as by the higher education authority. 

No accreditation Another problem that the students face in these courses is that they don’t have a proper way to offer credits to the students. Moreover, they also fail to create a deterrent system that supports the students seriously who has completed the MOOC courses. This thing can create a lot of problems with the accreditation of these courses. The accreditation means that the courses which are studied in a particular school or any other institute are effective. The intellectual property is also a common issue that is faced by the students while studying MOOC courses.

#tech #learn

How Robots Are Threats to Our Nature or Humans?

aRobots and humans relationship is increasingly important. We are controlling the technology from self-driving cars to sex robots. We may develop an emotional affinity toward the machine. Robots can help to promote trust with users. Robots can be trained to do things much more efficient than human do. This training can be supervised or unsupervised, but traditionally, it is an issue of “pattern recognition”. According to a dissertation writing service UK, it is the pattern that makes up a human face and distinguishes a cat from a dog. It also determines the correct path over the wrong. 

Beat humans A robot has been able to beat humans. It can play millions of times. It has been able to beat panel of 4 radiology experts. It also won the Jeopardy and can win the champions. Yet, the robots had no idea of what it was doing. A robot does not understand the system but also works. A robot does not appreciate the “why”, merely “what”. This is also most important for all the persons. 

Robots can target humans The drone swarm is able to penetrate buildings and locate exact targets and kill them with utmost precision. Yet, what if the targets wore helmets? A robot has no purpose. It is just a machine that does not task really well. The malicious intentions lie in those who assign the task. The task that Robots solves in the life of humans is virtually impossible. It also takes several millions of codes and accomplishes the tasks. Robots offer a quick route and inspire the brain of humans. Robots can respond to the natural choirs, but it does not understand the things in actual. It can do response examination, but it does not appreciate emotions. Robots are real threats to all humans. It is affecting the brains of humans. It does not really work for all the students. The “Intelligence explosion” theory claims that if we are creating a machine that is helping all the students. 

According to the François Cholletois, “Most of our aptitude is not in our intellect, it is externalized as our society in the form of books, computers, mathematics, science and the internet.” He continues, “No human, nor any clever entity that we exist on familiar terms with of, has ever designed anything smarter than itself. What we do is, gradually, collectively; build external problem-solving systems that are greater than us.” 

In conclusion, it is the humans that are tearing each other separately. A robot makes that more efficient. If there is anything we need to solve, that is we; the humans can actually think. It can understand what is right and what is wrong. 

Lost the battle It is wrong to consider that all Robots are threading to humans. AI weapons, that we can predict in the future. If there is one system we need to correct, this will be helpful for all humans in the future. Many movies depict a future where Robots are fighting against humans. We cannot prevent robots in the future.

Just A Good looking Website Cannot Provide Business

A Good looking Website Cannot Provide Business

In the present day, every company has its own personal website but is that enough to have a good looking for providing business to our company? The search engine takes our website in a particular category when paced on it. This will be the same category where there are thousands of websites already present. So it will be very hard for a search engine to place your website in the top position unless it knows every detail of your website. On the other hand, a webmaster in Search Engine Optimization (SEO) optimizes your website to Search Engine so that its visibility will maximize resulting in the fastest growth of your business. Making a website simple for both client and search engine is an important part of SEO services.
The absolute most effective element of online business success is SEO services. Making a distinctive difference between an organization that influences its online existence to feel

one that is basically backdrop noise is best analyzed by a Best SEO Company. If we talk about SEO Services, it is referred to as a strategy for ranking your website to top in search engine results. Although it is a search engine that gives a ranking for your site; on the contrary, we believe that good Professional SEO Services provides required results for those who visit your website besides the role of search providers in ranking a website.


Higher search engine Rankings is called success full business

It is a well-known fact that a well-executed SEO strategy can take your website to new heights of success as SEO is the most important aspect of website ownership. If you are looking for SEO services in Islamabad to operate your business in Pakistan, most of the owners of the website know this. For this reason, they are always on the lookout for top-notch professional SEO services plus an SEO firm that helps them to achieve their goals. As a business owner, you need to find professional, tailored-made SEO services that lie within budget. This is really not a cup of tea for anyone. Because most SEO service providers offer standardized services for the customers and do not consider the unique circumstances of every business. So this made the overall impact restricted.

But our approach as an excellent SEO Services Company in Islamabad is really different. The highlighting feature of our firm is the customized professional SEO services that we offer to our esteemed Pakistan clients. Consequently, each service is tailored to the unique circumstances and opportunities of a business. These circumstances include budgetary considerations, a unique business environment, and even specific business goals.

Our professional SEO services can offer you a solution by analyzing your unique set of needs of your business essentially. In a nutshell, we harness the power of Search Engine Optimization (SEO) for the sake of meeting your broader business goals for favorable results.

Have a look at SEO Strategy Design

A unified, holistic, and comprehensive design is much needed for a successful SEO strategy to be carried out. This kind of design takes into consideration the resources available, business goals, technical capabilities of the business, budgetary considerations, and industry dynamics.

We design such a remarkable strategy that helps you to meet your broader business goals and objectives that makes us professionals. Our strategy includes direct, simple, precise, and having step-by-step actionable items. As it unfolds you can assess its effectiveness because our strategy contains projections of the potential impact.

SEO Auditing

This is not enough just to build up an SEO strategy you need to understand the real performance. Does this strategy help to meet your goals? The core tactics including on-site SEO and link-building are working? Is there a desired impact on surpassing your competitors in business marketing?

This is a time where you need an SEO audit to answer such questions. Now you need us. We have all the experienced and expertise to conduct a thorough SEO audit. In fact, we are rightly positioned to make the audit of your entire strategy or specific audits of particular activities. We audit to conduct in providing clear insights and actionable recommendations to improve your SEO marketing plan.

Amazing Tools to Optimize Your Next Long-Term Traveling Experience

We all dream of having long and long vacations. But, as surprising as it may sound, there is a lot of logistics to work with before the trip. Otherwise, the experience will not be as terrible as one might think. That doesn’t mean you can’t have a great time on an extended vacation. When you are planning, you need to think long term and make sure that there are no obstacles in your travel plans. You can use these tools to help you plan your long-term travel experience so that you can get the most out of it.

Safestore
If you plan to stay away for more than a few weeks, you may want to protect your valuables. Don’t just leave them at home. Rent a storage locker so you know everything is safe. Self-storage is definitely the way to go when you want to make sure your items are protected from expansion intervals. There are self-storage options all over the world, including the United States, the United Kingdom, and parts of Europe, so do your research to find the perfect company and location for you.

TripIt
How would you like to have your entire itinerary prepared for you in advance? All you have to do this you need to provide your confirmation emails to Tripit for flights, hotels, etc, and they will take care of preparing a master trip that you can reach and access from anywhere, even if you are not online. Use it to share travel plans, find alternative flights, get information on better seats, and more. This will make your travel planning much easier and your journey much easier and more comfortable.

City Mapper
Wherever you intend to be during the journey, you will need to know how to get around. This site is a tool you need to know where everything is, no matter where you are. Get directions to shopping, restaurants, accommodation, subways, and more for most major cities around the world. When you use this simple tool, you will never get lost.

XE Currency Converter
If you are going to areas where the currency is different from your own, it is a good idea to have access to a currency converter. That way, you’ll always be able to know what is being used, regardless of which currency is being used. Receive accurate statistics and daily rates to plan your expenses accordingly and make sure you are getting the best prices.

Foodspotting
Would you like to know where the best restaurants in the world are located (including out of the way where the world doesn’t know)? This is the tool that will tell you. You will find the best restaurants, the best dishes and much more, no matter what kind of food you are looking for. You will even find some amazing ice cream stands where you can enjoy icy treats.

Expat Explorer
This ex-pat is your perfect guide to life. You’ll find expat country guides, country comparisons, tips for planning your vacation finances, and more. Learn how living abroad can affect your banking, the challenges you may face as an expat, and much more. You can even call and talk to a real person if you have any questions about your upcoming expat experience.

Spotted by Locals
Tourists do not always enjoy the things that are offered in many places, because only the locals know about these things. You need to think like locals and find out what they like about their hometowns. Use this tool to find out what locals really like, and find out for yourself why they love it.